What We Do at Fiction Refinery
We empower writers to craft captivating stories that readers love by connecting them with trusted, expert guidance and fostering a growth-minded community, helping them build successful author careers.
Our Why & How it all Started:
At Fiction Refinery, our mission is to help writers craft captivating stories that readers love through expert guidance, unparalleled client service, and a growth-minded community, enabling them to build successful author careers.
Our founder, Jennifer, developed a love for reading and writing in high school, which naturally led her to study English in university. During her time there, she immersed herself in literature and creative writing, participating in workshops and receiving critiques on her work.
Despite this, she felt no closer to writing a compelling novel, realizing that the traditional focus on writing itself often overlooked the importance of storytelling.
Determined to bridge this gap, Jennifer embarked on a self-study journey, diving deep into the fantasy genre and reading numerous craft books to uncover the secrets of successful authors.
Through extensive research and reflection, she discovered that great storytelling is the essence of what makes books truly engaging. It’s not just about beautiful writing; a compelling story with well-structured conflict and tension is crucial. This insight led to the creation of Storytelling Mastery, a program designed to provide writers with a faster and easier path to mastering the art of storytelling.
At Fiction Refinery, we believe that by focusing on story craft, we can empower writers to create narratives that resonate with readers and achieve success as authors.
Meet the Team
Jennifer Flodin
Founder & CEO
Jennifer developed a love for reading and writing in high school. When it came time to choose a path of study in University, the choice was easy: she would study English.
During her time at University, her classes focused on literature and creative writing. She received critiques on her own writing, and participated in workshops. While she learned a lot and her writing improved, she still felt no closer to being able to write a compelling novel.
After graduation, she set out on a self-study of the fantasy genre. With all she learned about reading, her goal was to figure out what made the popular books within the genre so popular. Moreover, she began reading craft books. She wanted to know what successful authors thought contributed to the success of their books.
After much study and reflection, she finally felt like she found an answer to her question: storytelling.
What makes great books great? It all comes down to great storytelling.
A book can be written beautifully, but if it doesn’t tell a compelling story, the beautiful diction and syntax hardly matter.
And this was so backwards from the way she was taught how to write.
Writing was always focused on the writing itself. Not how the story was structured or told.
Conflict and tension was something that you had to include, but there was no rhyme nor reason as to when to include it or ramp it up.
Thus, she created Storytelling Mastery. She wanted to offer other writers a faster (and easier) way to learn how to write stories that readers actually want to read.
Master the Art of Storytelling
Join expert-led workshops designed to elevate your storytelling skills and transform your ideas into captivating stories. Whether you’re a new or an experienced writer, our community offers the guidance and support you need to achieve success.
